ADIA Dental Industry Leadership Award — Sponsored by Westpac Health

The ADIA Westpac Health Dental Industry Leadership Award was established recognise corporate leadership embodied in the form of corporate accomplishments that reflect well on the dental industry thus encourage other companies to strive for greater success.  The award may cover activities that include, but are not limited to: innovative product development, domestic or overseas market development; pioneering marketing campaigns; commitment to ADIA; and environmental sustainability.

2011 ADIA Westpac Health Dental Industry Leadership Award Winner — Prime Practice

Prime Practice won the ADIA Westpac Health Dental Industry Leadership Award for successfully exporting to the United States its original approach to providing dentists with skills and tools to better manage their dental practice. The judges were impressed with Prime Practice’s ability to grow the business in Australia and overseas based upon the strength of customer endorsements. Numerous supporting statements testified that Prime Practice’s programs deliver practical outcomes that allow dentists run a successful practice.

The finalist for the award was TrollDental for developing pioneering approaches to custom service including mail-order business and the off-site storage of x-rays.