ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

Code of Practice — An introduction

Along with other associations in the therapeutic products sector, the Australian Dental Industry Association (ADIA) publishes guidance for the interaction between suppliers and healthcare professionals. This is the ADIA Code of Practice that has the primary objective of ensuring that decisions on management (including treatment options) for dental and oral health needs are based on sound clinical evidence, not driven by incentives or other influences.

The ADIA Code of Practice recognises the value of the relationship and the fundamental trust in that relationship. In this regard, ADIA also recognises that the relationship can be undermined when the independence of decision-making by dental professionals may be seen to be compromised by inappropriate promotion which is not in the best interests of patients or consumers, and which can add to the cost of healthcare. For further information on the code please review the sections below:

Key documents —

This section includes the current copy of the ADIA Code of Practice and guidance on the same plus additional resources on matters associated with advertising and advertising related complaints and where to access to the codes of other industry associations. [Read More]

Underpinning principles —

This section outlines the foundations and underpinning principles that were incorporated into the development of the ADIA Code of Practice, which broadly guide interaction between industry and healthcare professionals. [Read More]

Information for industry —

A preliminary overview of the ADIA Code of Practice, the activities it covers and the businesses that are covered by the new framework. [Read More]

Information for professionals —

This provides information for dentists and allied oral healthcare professionals as to how the ADIA Code of Practice is likely to change their historical interactions with the businesses that supply products and services to dental professionals. [Read More]

Making a complaint —

This section provides information for parties who believe a business has acted in violation of the ADIA Code of Practice as to how a formal complaint can be made. [Read More]

Approved by members in November 2014, the ADIA Code of Practice aligns closely with those of the eight other industry associations in the therapeutic products sector, with each code sharing a common set of high-level principles common to each industry association’s code. These principles provide that the Australian therapeutic products industry promotes the concept of good health incorporating the quality use of therapeutic products based on genuine consumer health needs and supported by the ethical conduct of all parties.

Opportunity To Comment —
2017 Code of Practice Revised Version

Stakeholders from across the dental community are invited to comment on a proposed new version of the ADIA Code if Practice that's been drafted to provide an increased understanding of, and compliance with, the obligations of dental product suppliers. [Download Report]

At the heart of the ADIA Code of Practice is that the dental industry should not undertake promotional activities which may encourage a dental professional to do other than select patient treatment options wisely; choosing suitable treatment options only when it is considered necessary and use dental products safely and effectively. As a general rule, if a promotional activity encourages a healthcare professional to purchase a particular type or brand of product that promotional activity is inconsistent with the principles set out in the ADIA Code of Practice.

Member Engagement —

Representatives of member businesses serve on the ADIA-CAC Code Administration Committee that reviews the code and works with members to raise awareness of, and compliance with, the code. Each new version is approved by members at general meeting.

Further Information —

To keep up to date with issues associated with the ADIA Code of Practice you can subscribe to the Twitter feed @AusDental or follow us on Facebook at Alternatively, you can contact the Association via email at or by telephone on 1300 943 094.a


This information is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated.

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