ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

Code of Practice — Administration and complaints handling

The Australian Dental Industry Association (ADIA) has a strong commitment to ensuring that there is a high degree of confidence amongst industry, professional and consumer stakeholders in the ADIA Code of Practice and it's ability to ensure that industry does the right thing. To this end there is a high level of stakeholder engagement in both increasing awareness of the code and in managing complaints.

The ADIA Code of Practice provides guidance on two consultative vehicles that add value to the framework by providing extensive opportunities for stakeholder input. These are as follows:

ADIA-CAC Code Administration Committee —

The role of the ADIA-CAC Code Administration Committee is to provide advice and guidance on matters associated with implementing the ADIA Code of Practice and its ongoing review. The committee also reviews industry training that is directed at both increasing awareness of, and compliance with, the Code. The membership of this committee currently includes:

Greg Whiteley — Whiteley Corporation (Committee Chair)
Noah Shroot — Ark Health
Jae Manning — Henry Schein Halas
Peter O'Leary — Gunz Dental

The ADIA-CAC committee typically meets twice per year and much of the committee’s work is undertaken electronically with the secretariat functions being provided by ADIA national office staff. Committee members are, uniquely for ADIA, elected at each annual general meeting.

ADIA-CAC Code Complaints Committee —

The ADIA-CCC Code Complaints Committee operates under strict rules set out in the ADIA Code of Practice and it is tasked with hearing complaints from members, non-members and the general public regarding the behaviour of member businesses and their employees. The membership of this committee currently includes the following external representatives:

Dr Anthony Burges — Australian Dental Association (Nominee)
Dr Angela Pierce — Australian Dental Association (Nominee)
John Rompotis — Australian Dental Prosthetists Association (Nominee)
Mark Deklijn — Australian Dental Prosthetists Association (Nominee)

ADIA members are also represented on the ADIA-CCC committee; however, in order to avoid a conflict of interest they are unable to review a complaint involving their employer. ADIA members who serve on the ADIA-CCC committee includes:

Patrick Jones — A-dec Australia
Karen Brice — Geistlich Pharma Australia
Jae Manning — Henry Schein Halas
Adrian Atyimas — SDI Limited
Natasha Craig — Ultradent Products Australia
Greg Whiteley — Whiteley Corporation

Given the importance attached to ensuring the ADIA-CCC committee discharges its activities in accordance with the framework set out in the Code and the principles of natural justice, lawyers appointed by the ADIA Board provide the secretariat support to the ADIA-CCC committee and its members.

The process for both reviewing the impact of the ADIA Code of Practice on the dental industry and reviewing complaints is clearly defined in the Code itself and those wishing to better understand this aspect of the issue are encouraged to review the document.

Member Engagement —

ADIA provides leadership, strategy, advocacy and support. Our members set our agenda, fund our activities and directly benefit from the results. The ADIA Code of Practice was endorsed by members at an annual general meeting held in 2014 and members serving on the ADIA-CAC Code Administration Committee periodically review issues associated with its implementation.

Further Information —

To keep up to date on issues associated with the ADIA Code of Practice you can subscribe to the Twitter feed @AusDental or follow us on Facebook at Alternatively, you can contact the Association via email at or by telephone on 1300 943 094.


This information is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated.

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