ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

Code of Practice — Key documents


The Australian Dental Industry Association (ADIA), and its membership are keen to ensure that decisions on management (including treatment options) for health needs are based on sound clinical evidence, not driven by incentives or other influences. To this end, the ADIA Code of Practice was endorsed by the membership as a means of ensuring that a self-regulatory approach does not allow promotional activities to compromise the quality use of therapeutic products and to minimise cost pressures on the health system.

There are a number of documents published by the ADIA and the Australian government that have an impact on the promotion of dental products and advertising of the same, including:

ADIA Code of Practice —

ADIA Code of Practice — Current edition [PDF]
ADIA Code of Practice — Guidance document [PDF]

Australian Government —

TGA — Therapeutic Goods Advertising Code [EXT. LINK]
ACCC — False and misleading advertising guidance [EXT. LINK]

The ADIA Code of Practice sets out the standards appropriate to the various forms of relationships entered into by ADIA members in their dealings with other parties in the Australian healthcare environment. The Code is not intended to supplant or supersede Australian Federal or State law, or professional codes, including those that may be applied by individual companies. These may impose particular additional requirements upon members or healthcare professionals who engage in interactions of a professional nature. The Code represents an act of self-regulation in the first instance. ADIA members should also acknowledge that the Code is to be applied in the spirit, as well as in the letter of the Code.

Member Engagement —

ADIA provides leadership, strategy, advocacy and support. Our members set our agenda, fund our activities and directly benefit from the results. The ADIA Code of Practice was endorsed by members at an annual general meeting held in 2014 and members serving on the ADIA-CAC Code Administration Committee periodically review issues associated with its implementation.

Further Information —

To keep up to date on issues associated with the ADIA Code of Practice you can subscribe to the Twitter feed @AusDental or follow us on Facebook at www.facebook.com/dental.industry. Alternatively, you can contact the Association via email at code.complaints@adia.org.au or by telephone on 1300 943 094.
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This information is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated.

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