ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

2014 Winner —
ADIA Bite Magazine Dental Industry Marketing Award

The 2014 ADIA Bite Magazine Dental Industry Marketing Award recognised a business’ ability to engage with dental professionals and consumers via pioneering advertising or marketing activities. The winner has achieved more than an innovative campaign that demonstrably increased sales – they will have set the benchmark that others wish to emulate. The winners and finalist have created marketing campaigns that have ignited interest across the board and inspired action in many.

Winner — Momentum Management
2014 ADIA Bite Magazine Dental Industry Marketing Award

Momentum Management formed a unique marketing alliance whereby their training significantly helped Nobel Biocare’s clients to improve their patients’ experience. The judges were impressed that Momentum Management and Nobel Biocare were able to mutually benefit from forming an alliance where Momentum Management was able to increase attendance in their management programs whilst helping Nobel Biocare’s clients sell more products through better marketing strategies. Momentum Management’s improvement efforts resulted in outstanding feedback from Nobel Biocare’s clients about the effectiveness of the patient management strategies they learned.

This is a truly symbiotic alliance with Nobel Biocare offering their facilities, database and marketing resources to Momentum Management in return for significantly reduced registration costs to their courses for Nobel Biocare’s clients.

This marketing alliance has gone from strength to strength with further collaborations on several other marketing campaigns. Momentum Management are now looking at developing unique products specifically for Nobel Biocare in 2014 and hope to continue the successful collaboration as they move forward with plans to expand into the international market.

Find out more about Momentum Management’s strategies for efficient practices by visiting:

Finalist — Gunz Dental
2014 ADIA Bite Magazine Dental Industry Marketing Award

Gunz Dental’s ‘I know" campaign objective was to promote them as a supplier that was knowledgeable across the product categories of whitening, equipment, endodontics, tissue management and preventative.

Their market research confirmed that there was an opportunity to promote the Gunz Dental brand itself rather than the brands they were supplying. With this approach, they were able to highlight the unique selling propositions of Gunz Dental, namely knowledgeable staff and a large range of expertly selected, best-value products. This resulted in the campaign’s primary message that recognised both the challenge facing their customers, as well as offering them a solution.

To see Gunz Dental’s huge range of products, visit:

Individuals and companies within the Australian dental industry were encouraged to self-nominate for this award addressing questions that provided a clear demonstration of accomplishments against award criteria. The submissions were assessed by a panel of independent industry judges with the impartiality, expertise and experience to make a considered decision.

Be inspired about the stories behind the businesses and individuals who were recognised in the 2014 ADIA Westpac Health Dental Industry Awards which are set out in the awards review:

Download the awards review —

2014 ADIA Westpac Health Dental Industry Awards Review [PDF]

The awards program was made possible with the generous support of award sponsors Wellsites, Bite Magazine, Medfin Finance, MW Partners Chartered Accountants and major sponsor, Westpac Healthcare.

Member Engagement —

ADIA provides leadership, strategy, advocacy and support. Our members set our agenda, fund our activities and directly benefit from the results. With respect to the ADIA Dental Industry Awards, members contribute to the success of this awards program providing advice and guidance to staff in the national office by serving on the ADIA-ARC Awards & Recognition Committee.

Further Information —

If you have an interest in the ADIA Australian Dental Industry Awards for updates subscribe to the Twitter feed @AusDental or follow us on Facebook at Alternatively, you can contact the Association via email at by telephone on 1300 943 094.


This information is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated.

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