ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

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Management and Marketing Books

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Management and Marketing Books

These books provide useful insight for the dental professional and dental industry on how to better engage with their customers, including via the use of social media. It's an increasingly competitive world and these incredibly useful texts will support the growth of your business.

Please allow for three-six weeks for delivery of your order, as many books are now being printed on demand. If there are any difficulties with processing your order we will be in contact.

Item Code:9780470905722

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Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand.

Financial Hygiene Price: AU $39.95 (incl GST)

Item Code:9780987542960

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Dentists are brilliant at their profession – DENTISTRY!  Career selection is one of the most important decisions we make in life and next is our finances. Money management doesn't need to be difficult! Being a dentist and running a business are two completely different skill sets. Successful dental practices are businesses that need to be run as such. Chris has written this engaging, fact-filled guide to help dentists gain confidence and more clarity on how the financial aspects of their profession, their business and their personal lives can co-exist in harmony. This book provides all the modules required for your financial blueprint. This information offers enormous benefits to dentists’, their staff, their families and the overall business longevity – take ACTION today.

Pricing And Profitability Management Price: AU $142.45 (incl GST)

Item Code:9780470825273

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A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for six key categories: pricing strategy, price execution, advanced analytics and optimisation, organisational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness. This book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organisation.

Social Media Commerce For Dummies Price: AU $48.70 (incl GST)

Item Code:9781118297933

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Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.

Marketing Your Small Business For Dummies Price: AU $49.95 (incl GST)

Item Code:9781742168524

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This Australian edition of Marketing Your Small Business For Dummies will help you attract customers and ensure the ongoing success of your small business with this no-nonsense guide. Ideally suited for dental practices, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share.

Item Code:9780813821412

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Dental practice management is one of the key elements in the career of a dentist. Most dentists own their own practices and even associateships carry with them the prospect of management, accounting and dealing with health insurance providers. Dental Practice Transition: A Practical Guide to Management helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management.

The B2B Social Media Book Price: AU $44.95 (incl GST)

Item Code:9781118167762

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Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

ROI of Social Media Price: AU $53.70 (incl GST)

Item Code:9780470827413

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The ROI of Social Media uncovers the tactics and tools used by the largest and most successful corporations and agencies to monitor and measure the return on their investments in social media. Guy R. Powell, Steven W. Groves and Jerry Dimos have done the hard work to uncover and reveal the secrets the big boys use so you don't have to.

The Social Media Management Handbook Price: AU $49.95 (incl GST)

Item Code:9780470651247

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The Social Media Management Handbook provides a complete toolbox for defining and practising a coherent social media strategy.

Social Media Metric Secrets Price: AU $62.45 (incl GST)

Item Code:9780470936276

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Social media expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyse and measure the effects of social media and gauge the success of your initiatives.

Item Code:9780994289704

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Carolyn S Dean has written ‘Fully Booked – Dental marketing secrets for a full appointment book’ to take the hard work out of dental marketing. This dental marketing book describes a proven nine-step dental process that will work for any dental professional (practice owner, practice manager, or marketing consultant) who wants grow their practice using dental marketing.

2018 ADRF Appointment Book Price: AU $68.99 (incl GST)
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These large-format appointment books are specifically designed with the dental practice in mind.  A weekly appointment scheduler is spread over two oversized pages, while a section dedicated to appointment reminders and forward planning. Order today, stock is strictly limited.

Dental Industry News

  • Dental Products Sales Up But Prices Down Says Survey

    6th Feb 18

    The latest assessment of business sentiment amongst dental product suppliers suggests that sales volumes increased in the second quarter of FY2017-18; however, there was sentiment of a decline in selling prices. More

  • Senate Set To Pass Medical Device Reforms

    3rd Feb 18

    A senate committee has recommended passage of legislation that will cut the the red tape associated with introducing new dental products to the Australian market. It's a legislative reform that ADIA has long argued for. More

  • Patient Implant Cards - A 19th Century Reform

    1st Feb 18

    Thanks to ADIA's advocacy, the dental industry looks set to escape a proposed TGA reform that would require patient information 'cards' to be provided to patients, a reform that ignores advances in electronic patient records. More

  • ADIA's Policy Advocacy Delivers New Approval Pathway

    30th Jan 18

    More expedient Australian market approval for new dental products is what legislative reforms before the parliament will achieve, something made possible as a result of ADIA's policy advocacy over a number of years. More

  • Research To Determine Dental Product Market Growth

    29th Jan 18

    A new edition of the Australian Dental Industry Intelligence Report has been commissioned by ADIA, research that will provide the industry with the most authoritative assessment of the Australian dental products market. More

  • TPP Agreement Supports Medical Devices Trade

    25th Jan 18

    For the dental industry, and medical devices sector more broadly, the TPP Free Trade Agreement will improve the information available to importers and exporters and reduce unnecessary delays in approvals, improving standard-setting. More

  • TGA Reforms Deal Effectively With Illegal Supply

    24th Jan 18

    Proposed legislative amendments that provide the Therapeutic Goods Administration (TGA) with stronger compliance and enforcement powers and graduated penalties for non-compliant behaviours has been endorsed by the dental industry. More

  • Dental Product Geospatial Market Analysis Launch

    9th Jan 18

    Dental product manufacturers and suppliers will gain new insights into the changing nature of the market thanks to ADIA’s pioneering geospatial mapping tool to be launched at the ADX18 Sydney dental exhibition. More

  • New Code Protects Professional Independence

    5th Jan 18

    Ensuring that decisions taken by dental professionals on patient diagnostic and treatment options are independent of undue influence by product suppliers is what underpins the industry's new code of practice. More

  • 2018 Priorities — Members making a difference

    1st Jan 18

    More market data, activities to drive sales, industry training and cutting red-tape are the projects that will be delivered in 2018, outcomes all made possible thanks to an engaged membership. More

  • Senate To Review Dental Industry Red Tape

    28th Dec 17

    ADIA has been invited to provide advice to the Senate’s select committee on red tape which is reviewing how the health sector is disadvantaged by regulations that are burdensome, complex, redundant or duplicated across jurisdictions. More

  • Dental Industry Welcomes New Jobs & Innovation Ministers

    20th Dec 17

    The Australian Dental Industry Association (ADIA) has welcomed the new Ministerial line-up that focusses on the creation of jobs and innovation by small businesses. More

  • 3D Printed Products - Industry Leads Regulatory Reform

    11th Dec 17

    The dental industry is leading the charge in development of new regulatory standards for 3D printed medical devices with the aim of allowing the sector to adopt this pioneering new technology as it evolves. More

  • ADIA Members To Get Geospatial Market Data

    8th Dec 17

    The dental industry will next year have access to the latest geospatial tools to analyse the market for dental products thanks to a major investment in member services by the Australian Dental Industry Association (ADIA). More

  • Number Of Dentists In Australia Climbs 3% to 16,732

    5th Dec 17

    The latest edition of the Australian Dental Workforce In Numbers Report shows the growth in the number of registered dentists to June 2017 was 2.9%, a rate slightly slower than the growth over the overall workforce. More

  • ADIA Members Invited To Participate In Code Admin.

    1st Dec 17

    ADIA member business are have the opportunity to strengthen the reputation of the dental industry as an ethical supplier of products by becoming involved in the committees that reviews the ADIA Code of Practice. More

  • ADSO's Formation To Provide Sector Leadership

    30th Nov 17

    As the transformation of dental practice ownership continues apace, the formation of an Association of Dental Support Organisations (ADSO) local chapter provides the sector with direction and a focus point for stakeholder engagement. More

  • Industry Gears Up For New Code Of Practice

    29th Nov 17

    The dental industry is preparing for a new edition of the ADIA Code Of Practice that seeks to ensure the dental industry's promotional activities do not inappropriately a healthcare professional's decision on patient treatment planning More

  • Goverment To Pay Its Small Business Bills Faster

    24th Nov 17

    Responding to advocacy by ADIA and other industry associations, the Australian Government has announced that for contracts worth up to $1 million it will pay invoices within twenty days, significantly improving small business cashflow. More

  • ADIA Briefs Prime Minister On Small Business Issues

    22nd Nov 17

    The important role that member businesses play in determining policy reform priorities comes to the fore as ADIA briefs the Prime Minister in parliament house on the issues important to small businesses in the sector. More

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