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Management and Marketing Books

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Management and Marketing Books

These books provide useful insight for the dental professional and dental industry on how to better engage with their customers, including via the use of social media. It's an increasingly competitive world and these incredibly useful texts will support the growth of your business.

Please allow for three-six weeks for delivery of your order, as many books are now being printed on demand. If there are any difficulties with processing your order we will be in contact.

Item Code:9780470905722

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Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand.

Financial Hygiene Price: AU $39.95 (incl GST)

Item Code:9780987542960

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Dentists are brilliant at their profession – DENTISTRY!  Career selection is one of the most important decisions we make in life and next is our finances. Money management doesn't need to be difficult! Being a dentist and running a business are two completely different skill sets. Successful dental practices are businesses that need to be run as such. Chris has written this engaging, fact-filled guide to help dentists gain confidence and more clarity on how the financial aspects of their profession, their business and their personal lives can co-exist in harmony. This book provides all the modules required for your financial blueprint. This information offers enormous benefits to dentists’, their staff, their families and the overall business longevity – take ACTION today.

Pricing And Profitability Management Price: AU $142.45 (incl GST)

Item Code:9780470825273

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A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for six key categories: pricing strategy, price execution, advanced analytics and optimisation, organisational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness. This book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organisation.

Social Media Commerce For Dummies Price: AU $48.70 (incl GST)

Item Code:9781118297933

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Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.

Marketing Your Small Business For Dummies Price: AU $49.95 (incl GST)

Item Code:9781742168524

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This Australian edition of Marketing Your Small Business For Dummies will help you attract customers and ensure the ongoing success of your small business with this no-nonsense guide. Ideally suited for dental practices, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share.

Item Code:9780813821412

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Dental practice management is one of the key elements in the career of a dentist. Most dentists own their own practices and even associateships carry with them the prospect of management, accounting and dealing with health insurance providers. Dental Practice Transition: A Practical Guide to Management helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management.

The B2B Social Media Book Price: AU $44.95 (incl GST)

Item Code:9781118167762

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Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

ROI of Social Media Price: AU $53.70 (incl GST)

Item Code:9780470827413

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The ROI of Social Media uncovers the tactics and tools used by the largest and most successful corporations and agencies to monitor and measure the return on their investments in social media. Guy R. Powell, Steven W. Groves and Jerry Dimos have done the hard work to uncover and reveal the secrets the big boys use so you don't have to.

The Social Media Management Handbook Price: AU $49.95 (incl GST)

Item Code:9780470651247

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The Social Media Management Handbook provides a complete toolbox for defining and practising a coherent social media strategy.

Social Media Metric Secrets Price: AU $62.45 (incl GST)

Item Code:9780470936276

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Social media expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyse and measure the effects of social media and gauge the success of your initiatives.

2017 ADRF Appointment Book Price: AU $65.90 (incl GST)

Item Code:2017ADRF

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These large-format appointment books are specifically designed with the dental practice in mind.  A weekly appointment scheduler is spread over two A4 pages, while a section is dedicated to appointment reminders and forward planning.

 

Item Code:9780994289704

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Carolyn S Dean has written ‘Fully Booked – Dental marketing secrets for a full appointment book’ to take the hard work out of dental marketing. This dental marketing book describes a proven nine-step dental process that will work for any dental professional (practice owner, practice manager, or marketing consultant) who wants grow their practice using dental marketing.

Dental Industry News

  • ADIA Office Opening - Small Business Minister's Speech

    27th Apr 17

    "Let me – on behalf of the Australian Government –congratulate the ADIA's board, executive and its members on this spectacular new home you've created. It's really something" the Minister said at the opening. More

  • Dental Products Sales Growth To Continue Says Survey

    26th Apr 17

    The latest edition of the Australian Dental Products Business Conditions Survey covers the FY2016-17 third quarter and provides industry sentiment that the growth in dental product sales volumes has been sustained. More