ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

Industry Reference Group — Teeth Whitening

What businesses like about the Australian Dental Industry Association (ADIA) is the fact that we bring members together in order to share ideas and work towards common goals. That's what the ADIA Reference Group - Teeth Whitening is all about, allowing member businesses to have a say and help shape policy on matters associated with the supply of teeth whitening products.

Reference Group Overview —

The ADIA Reference Group - Teeth Whitening was formed to seek the input of member businesses on the regulatory standards associated with the supply of teeth whitening products.

Reference Group Functions —

The primary function of the reference group is to allow members to provide expert technical advice on issues raised within ADIA's representations to government on matters associated with the manufacturing and supply of teeth whitening products. This strengthens ADIA's advocacy efforts on behalf of the dental industry as it ensures government has considered the technical expertise that can only be offered by product manufacturers and suppliers.

Issues For The Industry —

At present there are ten different regulatory bodies (two national plus eight at state and territory level) that influence and have oversight of the regulatory standards for the sale of teeth whitening products. As is not unusual in the Australian context, these groups have different approaches that lead to increased red tape on business and marketplace confusion as to what can be supplied.

The only legislation that exists with respect to the supply of teeth whitening products is the Standard for the Uniform Scheduling of Medicines and Poisons (SUSMP) that is referenced in state and territory government legislation. The SUSMP is clear insofar as it limits the dispensing of higher-strength teeth whitening products containing greater than 6% hydrogen peroxide and greater than 18% carbamide peroxide to “registered dental professionals to patients as part of their dental practice”, it is important that professionals dispensing such products be mindful of their obligations under the Health Practitioner Regulation National Law and it is here that the Dental Board of Australia (DBA) has a role to play.

The challenge that both the dental industry and dental professionals face is that the DBA interim guidelines on teeth whitening are both out-dated and so ambiguous that they are rendered meaningless and unenforceable.

The Australian Competition and Consumer Commission (ACCC) has also published a policy statement on the supply of teeth whitening products. The challenge is that the ACCC's policy statement contradicts the state/territory government legislation, adding further to the market confusion.

Policy Objectives —

The ADIA Reference Group - Teeth whitening is working to achieve the outcome set out in the ADIA Policy statement on teeth whitening that, in practical effect, reinforces the SUSMP as referenced in state and territory government as the prevailing regulatory standard.

External Stakeholder Engagement —

State and territory governments
Dental Board of Australia
Australian Competition and Consumer Commission

Reference Group Membership —

Any ADIA member business that manufactures or supplies teeth whitening products can nominate individuals to be part of this reference group. To do so, simply complete and return the form below:

ADIA Teeth Whitening Reference Group - Membership application [PDF]

At the discretion of the ADIA Board other members may be invited to participate in the work of the reference group.

Reference Group Meeting Dates —

Keep an eye out for 2019 dates.

The ADIA Reference Group - Teeth whitening typically conducts most of its business via email and bimonthly there is a short teleconference to report on the progress that is being made to secure reforms that will benefit manufacturers and suppliers of teeth whitening products. The time commitment is not great and is typically an hour every month or so.

If your business has an interest in the manufacturing and supply of teeth whitening products and wants to have a say on how legislation affects your business, be sure to get involved. It is your chance to build a network of contacts of people with a similar interest and to get in and make a difference.

Further Information —

Keep up to date with the issues associated with teeth whitening products be sure to follow ADIA on Facebook at and subscribe to the Twitter feed @AusDental. Alternatively, please feel free to send an email to or telephone 1300 943 094.

This information is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated.


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