ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

Media Release —
My Dental Marketing Wins Dental Industry Marketing Award


— 9 April 2018
For Immediate Release


My Dental Marketing was presented with the ADIA – Bite Magazine Dental Industry Marketing Award at an awards ceremony held on 24 March 2018 in Sydney.

Convened by the Australian Dental Industry Association (ADIA), the peak business organisation representing dental product manufacturers and suppliers, the ADIA – Bite Magazine Dental Industry Marketing Award recognises a business’ ability to engage with dental professionals and / or consumers via pioneering advertising or marketing activities. The winner will have achieved more than developing an innovative campaign that demonstrably increased sales, they will have set the benchmark that others wish to emulate.

“Australia’s dental industry is recognised for its considerable ability to create and deliver innovating advertising and marketing campaigns. It’s in this context that the team at My Dental Marketing can be immensely proud of their achievement,” said Troy Williams, ADIA Chief Executive Officer.

My Dental Marketing was recognised for its development of a pioneering digital marketing course aimed at dental practices. The course demystifies many of the myths associated with marketing, gives practitioners the tools to grow their practice with effective digital marketing and also give them the confidence to talk knowledgeably and confidently to staff or marketing suppliers. It’s been delivered to hundreds of practices nation-wide.

The ADIA – Bite Magazine Dental Industry Marketing Award was one of a number of awards presented by ADIA in fields including industry leadership, innovation and partnership. Award entries were assessed by a panel of independent judges with the experience and integrity to ensure the dental industry's achievements are properly recognised.

“In a year that ADIA received a record number of entries this recognition for My Dental Marketing is a truly special achievement”, Mr Williams said.

The ADIA – Bite Magazine Dental Industry Marketing Award was sponsored by Bite Magazine, a leading publication providing independent dental news, views and reviews for the entire dental community.


Media Contact —

ADIA Communications Officer
t: 1300 943 094.....e:

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