ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan


ADX18 Sydney Makes A Statement With

ADX18 Sydney Makes A Statement With

12th Feb 18

Summary —

Australia's premier dental event, ADX18 Sydney , has set the national trend for pioneering innovations in trade show delivery and does it again with a bold domain name:

Key Issues For The Dental Industry —

The world’s great dental tradeshows are synonymous with a single city.  Think of IDS Cologne, IDEM Singapore and ADX18 Sydney.  It’s in that context that Australia’s premier dental event gets a pretty awesome address for its website:

 Australia’s largest healthcare tradeshow is ADX18 Sydney which has more than 500 exhibition booths and will attract some 10,000 stakeholders from across the dental community.  It will be held over 23-25 March 2018 at the International Convention Centre Sydney, a physical address that matches the event’s website address.

According to the Australian Dental Industry Association (ADIA), the nation’s peak business organisation for dental product manufacturers and suppliers, the website name was a straight-forward selection.

Every two years, this event brings dental and oral health professionals from around Australia together in order to learn more, buy more and see more.  They do this in one place, Sydney.

The new domain name for ADX18 Sydney is just one aspect of a major investment by ADIA in IT infrastructure to support Australia’s largest healthcare tradeshow.  From an online floorplan that allows exhibitors to select their booth using a map on their computer to technology that monitors visitor flows throughout the exhibition hall, the ADX18 Sydney exhibition is setting high standards in the adoption of new technology.  However, it’s the website that’s attracted most attention:

As one exhibitor told ADIA national office staff, this domain name is just sexy!

ADIA was quick to put one rumour to bed, this being to cash in on the name given for a short time to another Sydney icon, the harbour ferries.  ADIA's Chief Executive Officer, Troy Williams, joked that there was no way we were going to go with ADX Mc ADXface as a website address.

To keep up to date with all that's happening at ADX18 Sydney you can visit the ADIA Facebook page at or follow Australia's premier dental event on Twitter @ADXsydney.  Alternatively, you can contact the organisers via email at or by telephone on 1300 943 094.

ADX18 Sydney - See more, buy more, lean more.

Member engagement —

ADIA provides leadership, strategy, advocacy and support. Our members set our agenda, fund our activities and directly benefit from the results.  With respect to the ADX18 Sydney dental exhibition, representatives of member businesses serving on the ADX18 Sydney Organising Committee provide advice and guidance to the national office team responsible for managing the research projects.

Currency & Disclaimer —

This update was issued on 12 February 2018 and please note that changes in circumstances after the publication of material or information may impact upon its accuracy and also change regulatory compliance obligations. The statements, regulatory and technical information contained herein are believed to be accurate and are provided for information purposes only. Readers are responsible for assessing its relevance and verifying the accuracy of the content. To the fullest extent permitted by law, ADIA will not be liable for any loss, damage, cost or expense incurred in relation to or arising as a result of relying on the information presented here. 

This publication is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated. 

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