ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

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ADIA Code Review - Provision of gifts

ADIA Code Review - Provision of gifts

11th Jul 16

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Summary —

The views of stakeholders from across the dental community are sought on the framework set out in the ADIA Code of Practice on the provision of gifts to healthcare professionals with a view to ensuring that the independence of their decision making is preserved.

Key Issues For Consideration —

The Australian Dental Industry Association (ADIA) is the peak business organisation representing manufacturers and suppliers of dental products.  In this capacity, member business are required to adhere to the requirements of the ADIA Code of Practice that sets out the standards appropriate to the various forms of relationships entered into by ADIA members in their dealings with other parties in the Australian healthcare environment.

An underpinning principle of the ADIA Code of Practice is that the dental industry will respect the importance of a dental professional selecting diagnostic and treatment options wisely based on the best available evidence and the consumer’s needs.  There is therefore an expectation that member businesses will not offer inducements that may be seen to provide an undue level of influence on a dental professional’s judgement in this area.

The first complaint alleging that a member business acted in a manner inconsistent with the ADIA Code of Practice was determined in May 2016.  The complaint was associated with the provision of consumer electronics (e.g. mobile telephone, table computers and notebook computers) with dental products.  The panel of the ADIA-CCC Code Complaints Committee considered the complaint and determined that the member business did not breach the ADIA Code of PracticeIn this context, the conduct of the member business can be considered to have been proper; however, the outcome surprised many ADIA member businesses, dental professionals and consumer groups.

A summary of the key issues is set out in a discussion paper that reviews arrangements associated with the provision of gifts, the intent of the ADIA Code of Practice and opportunities to ensure that the standards it seeks to achieve are delivered.  This paper can be downloaded via the link below.

ADIA Code Of Practice Review Documents —

ADIA Code of Practice - Current Version [WEB]
Discussion Paper On The Provision Of Gifts [PDF]

The ADIA Code of Practice has, as a primary objective, the maintenance of the trust and confidence of, and accountability to, all communities with which the dental industry engages.  The effectiveness of this is assessed through the eyes of the relevant community and it has been suggested by stakeholders, both within the ADIA membership and beyond, that the provision of consumer electronics to dental professionals may be inconsistent with the need to preserve the independence of decision-making by dental professions.  Put simply, there is sentiment that the recent determination of the ADIA-CCC Code Complaints Committee has rendered the ADIA Code of Practice ineffective by the standard set in the document itself.

The ADIA Board has asked that a review of the ADIA Code of Practice be undertaken to consider the issue of gifts by the dental industry to dental professionals.  The intent is to consider the changes required, if any, that provide with unambiguous clarity that the dental industry cannot undertake promotional activities that may unduly influence, or been seen to unduly influence, the decision making by dental professionals.

Your assistance in reviewing this aspect to the ADIA Code of Practice is appreciated and comments should be returned to ADIA not later than Friday, 29 July 2016.

Member Engagement —

On matters concerning the ADIA Code of Practice the ADIA Board receives advice and guidance from members serving on the ADIA-CAC Code Administration Committee.  With respect to this review all member businesses are encouraged to review the discussion paper and return comment to ADIA.

Currency of Information —

This update was issued on 11 July 2016 and please note that changes in circumstances after the publication of material or information may impact upon its accuracy and also change regulatory compliance obligations.

Disclaimer —

The statements, regulatory and technical information contained herein are believed to be accurate and are provided for information purposes only. Readers are responsible for assessing its relevance and verifying the accuracy of the content. To the fullest extent permitted by law, ADIA will not be liable for any loss, damage, cost or expense incurred in relation to or arising as a result of relying on the information presented here. 


This publication is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated. 

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