2016 WOHD Campaign Reaches 2.3 million in Australia
13th Apr 16
An innovative digital media campaign spearheaded by Australia's dental industry saw the 2016 World Oral Health Day campaign message of 'It all starts here. Healthy mouth. Healthy body' reach 2.3 million people nationwide.
Key Issues For The Dental Industry —
An initiative of the FDI World Dental Federation, World Oral Health Day is celebrated every year on 20 March. It is an international day to celebrate the benefits of a healthy mouth and to promote worldwide awareness of the issues around oral health and the importance of oral hygiene to looking after everyone old and young.
This year the Australian Dental Industry Association (ADIA), the peak business organisation representing suppliers of products and services to dental professionals, stepped-up its support for the campaign this year recognising the benefits that can flow to the community, dental profession and dental industry that can be achieved as a result of an increased awareness of the issues around oral health and the importance of oral hygiene to looking after everyone old and young.
It is a day for people to have fun – that should be a day full of activities that make us laugh, sing and smile!
2016 World Oral Health Day Campaign —
In 2016 the World Oral Health Day campaign had the target of getting everyone to recognise the impact their oral health has on overall physical health and wellbeing to
help inspire this change, the overall campaign platform will was:
It all starts here. Healthy mouth. Healthy body.
This powerful and engaging messaging is rooted in a global truth of oral health’s wider importance, galvanising the audience to drive a movement for change. The flexible platform gives the opportunity to discuss multiple topics and audiences under one core message.
The World Oral Health Day campaign is important as 90% of the world’s population will suffer from oral diseases in their lifetime and many of them can be avoided with increased governmental, health association and society support and funding for prevention, detection and treatment programmes.
This year the World Oral Health Day campaign received a significant boost when ADIA launched a pioneering digital campaign that saw more than 2.3 million people across the country learn about the “Healthy Mouth - Healthy Body” message. To find out more about the campaign's achievement download the report:
Post Campaign Report —
2016 ADIA's World Oral Health Day Promotion [PDF]
By chance this year World Oral Health Day coincided with ADX16 Sydney, the nation’s premier dental event that was held over 18-20 March 2016. As ADX16 Sydney is the nation’s largest regularly scheduled healthcare tradeshow it provided ADIA with another opportunity to reinforce the key messages that underpin World Oral Health Day.
The resources developed by the FDI World Dental Federation for organisations such as ADIA are what made this campaign possible. The resources were used on everything from high-quality posters through to the digital advertising campaign. These resources greatly assisted the ADIA to assemble and rapidly deploy a national digital advertising and social media campaign plus extensive signage at the ADX16 Sydney dental exhibition.
Currency of Information —
This update was issued on 13 April 2016 and please note that changes in circumstances after the publication of material or information may impact upon its accuracy and also change regulatory compliance obligations.
The statements, regulatory and technical information contained herein are believed to be accurate and are provided for information purposes only. Readers are responsible for assessing its relevance and verifying the accuracy of the content. To the fullest extent permitted by law, ADIA will not be liable for any loss, damage, cost or expense incurred in relation to or arising as a result of relying on the information presented here.
This publication is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated.
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