ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan


Conference Preview - Using data to grow sales

Conference Preview - Using data to grow sales

29th Sep 16

Summary —

Businesses in the dental industry spend considerable sums on marketing and profile building, but how effective is this?  This session at the 2016 ADIA Dental Industry Growth Conference provides you with the insights on how to assess the value out of marketing expenditure.

Key Issues For Consideration —

Businesses in the dental industry spend considerable sums on marketing and profile building. From dental exhibitions, online advertising to print in direct mail and magazine advertising the overall spend is a major outlay for businesses big and small. The question for many businesses, what’s the ROI and how can understanding this be used to better direct marketing budgets?

What's amazing is that business doesn't often understand the data that they have access to and how it can be used.  From website visitor statistics, email open rates through to trade show attendance businesses across the dental industry have this at their finger tips.  And then there is the ADIA research that available to you.

It’s not hard for business of any size to use data as a growth tool, you just need to know what you are looking for.

This presentation reviews how behavioural data can be used to market to existing customers and why Big Data can keep you one step ahead. Importantly, you will develop an understanding as to why every marketing strategy should be based upon data, even that which you already have but might not yet know. 

If this issue is of interest to you, register today to join your colleagues from across the industry at what's promising to be a great event:


2016 ADIA Dental Industry Growth Conference —
Review the full conference program and register online [Read More]

There is nobody better to provide you with insights on this matter.  The session presenter is Vaughn Campbell, the Director of Data Analytics & Business Intelligence — PKF.  With twenty years’ experience working with businesses and organisations, of all shapes and sizes, across many industry sectors, Vaughn's expertise - revolutionising the way they deliver customer experience and executing their marketing strategy through the use of data.

To review the full programme for the 2016 ADIA Dental Industry Growth Conference visit

Member engagement —

ADIA provides leadership, strategy, advocacy and support. Our members set our agenda, fund our activities and directly benefit from the results.  With respect to the program for the  2016 Australian Dental Industry Growth Conference , ADIA staff receive advice and guidance from members serving on the ADIA-ISC Industry Skills Committee.

Currency of Information —

This update was issued on 29 September 2016 and please note that changes in circumstances after the publication of material or information may impact upon its accuracy and also change regulatory compliance obligations.

Disclaimer —

The statements, regulatory and technical information contained herein are believed to be accurate and are provided for information purposes only. Readers are responsible for assessing its relevance and verifying the accuracy of the content. To the fullest extent permitted by law, ADIA will not be liable for any loss, damage, cost or expense incurred in relation to or arising as a result of relying on the information presented here. 

This publication is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated. 

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