ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

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ADIA Seeks Consumer Representatives For Code Committee

ADIA Seeks Consumer Representatives For Code Committee

21st Jun 16

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Summary —

Expressions of interest are now being sought from the Australian Dental Industry Association (ADIA) for consumer representatives to serve on the ADIA-CCC Code Complaints Committee that considers complaints alleging that businesses have undertaken advertising and / or promotional activities in a manner inconsistent with the ADIA Code of Practice.

Key Issues For Consideration —

The ethical promotion of dental products is central to the trust-based framework within which healthcare professionals advise and treat patients.  In working to provide customer service and support in the provision of evidenced based products and allied treatment, the ADIA membership necessarily works closely with dentists and allied oral healthcare professionals.  ADIA and its members invest time and resources, working with dental professionals and academics, to develop, monitor and refresh evidence-based approaches to particular treatments, in the development of educational materials on the correct use of products, as well as to support hands-on learning in the correct use of certain products. 

However the fundamental trust, and the value of the relationship between healthcare professionals and ADIA members, can be undermined where the independence of decision-making by healthcare professionals may be seen to be compromised by inappropriate promotion.  This is not in the best interests of patients or consumers, ADIA members, or the dental industry more generally.  The implications of compromised independence include unfair competition or sub-standard product or treatment selection, which can add to the cost of healthcare and diminish the provision of quality dental services to the consumer.

The ADIA Code of Practice sets out the standards appropriate to the various forms of relationships entered into by ADIA members in their dealings with other parties in the Australian healthcare environment.   Further information can be downloaded below:

Information on the code ―

 ADIA Code download [PDF]
 ADIA Code background information
 ADIA AC3 Form - Consumer nomination form [PDF]

The ADIA-CCC Code Complaints Committee exists to hear complaints from members, non-members and the general public regarding the behaviour of members and their employees, and to resolve such complaints either by a committee hearing or via mediation.  The committee exists of several members from which a small number are drawn to hear individual complaints.  Members of the ADIA-CCC Code Complaints Committee may also be appointed to hear appeals.

ADIA provides limited financial support to consumer representatives serving on the ADIA-CCC Code Complaints Committee that are in-line with the part-time office holder determination for “offices not specified” made pursuant to the Remuneration Tribunal Act (Cth) 1973.

Please note that a consumer representative should not be an existing or recently retired dental professional or a current employ of a dental product manufacturer or supplier.

Expressions of interest should be received by ADIA not later than Friday, 15 July 2016, and be accompanied by the cover-sheet that can be downloaded above and include a supporting statement that outlines your interest in supporting the committee.

Currency of Information —

This update was issued on 22 June 2016 and please note that changes in circumstances after the publication of material or information may impact upon its accuracy and also change regulatory compliance obligations.

Disclaimer —

The statements, regulatory and technical information contained herein are believed to be accurate and are provided for information purposes only. Readers are responsible for assessing its relevance and verifying the accuracy of the content. To the fullest extent permitted by law, ADIA will not be liable for any loss, damage, cost or expense incurred in relation to or arising as a result of relying on the information presented here. 


This publication is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated. 

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