ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

Dental Practice Business Survey — Methodology


The ADIA Bite Magazine Dental Products Business Conditions Survey is produced using survey data provided by dental practices around the country. It takes less than three minutes to complete, responses are entirely anonymous and it doesn’t require respondents to provide any commercially sensitive information.

Survey respondents are asked questions on a number of key metrics within each individual practice which are placed into a model to that produces sentiment on upwards or downwards pressure as measured on an index of 0 to 100. An index reading of 0 means that the pressure is entirely downwards and an index reading of 100 means that the pressure is entirely upwards, with an index reading of 50 indicating stable conditions, with there neither being downwards or upwards pressure. The follow graphic provides an overview on the reading.

Index Reading: 50 – Stable

An index reading of 50 (on a scale of 0 to 100) indicates sentiment of stable business conditions within dental practices. Such an outcome occurs when, in addition to the survey respondents reporting no change, the number of respondents that indicated that there was an increase was equal to the number of respondents that indicated there was a decrease. Of course, if every respondent said there was no change this would produce an index reading of 50 too, also suggesting that there was no change in business conditions from quarter to quarter.

Index Reading: 81.3 – Strong Upward Pressure

An index reading of 81.3 (on a scale of 0 to 100) indicates that there is sentiment of strong upward pressure within dental practices. Such a high reading is usually achieved when the number of survey respondents that indicated there was an increase greatly outnumbers the number of respondents that said there was no change or that there was a decrease. This doesn’t mean that upward pressure was uniform across the sector, but simply that this was the prevailing situation experienced by the majority of survey respondents.

Index Reading: 43.8 – Moderate Downward Pressure

An index reading of 43.8 (on a scale of 0 to 100) indicates that there is sentiment of minor downward pressure within dental practices. Keeping in mind that an index reading of 50 suggests stable business conditions, an index reading such as this is usually achieved when the number of survey respondents reporting a decrease exceeds the number that indicated an increase with many suggesting there had been no change in on this business measure over the past three months when compared to the preceding quarter.

ADIA has considerable experience in compiling business research of this nature and therefore is able to provide interpretative guidance on quarterly changes in business conditions identified in survey outcomes. Stable business conditions are considered to exist with an index between 45 to 55. Moderate upward pressure is considered to exist with an index between 55 to 70 and moderate downward pressure is considered to exist with a index of between 45 to 30. Strong upward pressure is considered to exist with an index above 70 and strong downward pressure is considered to exist with an index below 30.

Member Engagement —

ADIA provides leadership, strategy, advocacy and support. Our members set our agenda, fund our activities and directly benefit from the results. With respect to research on business conditions in which the dental industry operations, the work of the team in the ADIA national office is underpinned by members serving on the ADIA-MSPC Market Statistics Projects Committee.

Further Information —

To keep up to date on issues associated with the Australian Dental Industry Intelligence Report you can subscribe to the Twitter feed @AusDental or follow us on Facebook at www.facebook.com/dental.industry. Alternatively, you can contact the Association via email at statistics@adia.org.au at or by telephone on 1300 943 094.

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This information is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated.

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