Executive Storytelling with Teeth: Pitching Bold Ideas that Stick

This free online event is part of ADIA’s Women in Dentistry Series, a program designed to equip participants with practical knowledge and tools to develop leadership capabilities in the dental industry.

This session is presented by Nicole Venter, a national stakeholder engagement leader, retail strategist, and consumer behaviour expert with 20 years’ experience advising some of Australia’s largest companies, facilitating panels with C-suite leaders, and lecturing in marketing and behavioural economics.

Storytelling is no longer a “soft skill”, it’s a career-defining executive tool. Whether you’re pitching a new product launch, selling a growth strategy, or trying to win buy-in from senior decision-makers, facts alone won’t move people. Executives need to inspire action, shape vision, and create memorable impact.

This session equips women in the dental industry with the skills to turn their ideas into stories with bite, narratives that hook attention, resonate emotionally, and drive results.

Join us at 2pm on Monday 24 November 2025. 

Presented by: Nicole Venter

Nicole Venter is a national stakeholder engagement leader, retail strategist, and consumer behaviour expert with 20 years’ experience advising some of Australia’s largest companies, facilitating panels with C-suite leaders, and lecturing in marketing and behavioural economics.

Internationally recognised as one of RETHINK Retail’s Top Retail Experts for 2025, Nicole brings deep expertise in consumer insight, retail transformation, and workforce strategy to deliver actionable guidance for leaders navigating complexity. She was instrumental in developing Australia’s first retail business degree, embedding industry-aligned content to prepare graduates for the realities of a rapidly evolving sector.

In her current role, Nicole represents a national Jobs and Skills Council, engaging across government, unions, industry, and education to shape vocational training and workforce strategies that equip Australia for the future of work. She is also passionate about mentoring and equipping businesses with practical workshops and techniques that strengthen connections with employees and external stakeholders alike.

Hosted by: Samantha Cheetham

Samantha has 30 years of experience within the dental industry at SDI Limited, Australia’s largest dental manufacturer. Her key strengths are in exporting and marketing of dental materials to over 100 countries on all continents. Samantha currently serves on the Board of the International Dental Manufacturers as the ADIA representative.