The Insights Webinar Series covers a range of diverse topics on external environmental factors.
David Rood, Head of Content, The Royals
With David, you get 5 years worth of insight and experience as Head of Content at The Royals, backed by 15 years as a journalist and senior editor at Australia’s leading independent news organisation Channel 9 (formally Fairfax Media). That means you get curiosity and the love of a story combined with instinct for what cuts through and the skills to make ideas better. Starting at The Age in 2002, David rose to become editor of Channel 9's biggest selling newspaper The Sun-Herald, before becoming national subscriber and newsletter editor. At The Royals he has worked with clients including AustralianSuper, Thryv, Mercedes Benz, MYOB, Yellow Pages, Propsa, RedZed as well as the NAB stable of mortgage aggregators.
Topic: A Practical Deep Dive Into Small Business Content Marketing
When it comes to content marketing, a lot of businesses are left scratching their heads. And yet, we know that content marketing is one of the key aspects of being found online. How do you get started?
Hosted by ADIA partner Thryv, in conjunction with marketing agency The Royals, this webinar will cover some of the ways your business can utilise content marketing in a practical way. You’ll learn where and how to source content, what content is good for your brand and your audience, and how you can make this a lasting business plan.
 "Insights Webinar Series - May 2023")
