The Insights Webinar Series covers a range of diverse topics on external environmental factors.
Racquel Collard is the founder of SMB Marketing Solutions, a company providing powerful marketing solutions to small and medium sized businesses. MBA qualified and a Certified Practising Marketer, Racquel shows entrepreneurs and business owners how to leverage the potential of a strategic marketing roadmap customised to their unique business needs.
Racquel is also the award-winning author of the best-selling book Marketing Launchpad: The ultimate, no-fluff marketing book for women in business which was released in March 2023.
Topic: Planning for marketing success: We’ll look at why you need a marketing plan, the planning process, how to map out your marketing plan, and how to measure your results so that you can be sure of the maximum ROI.