ADIA is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians...................... — ADIA Strategic Plan

Membership > ADIA Code of Practice > ADIA Code Of Practice


ADIA Code of Practice — An introduction

Along with other associations in the therapeutic products sector, the Australian Dental Industry Association (ADIA) publishes guidance for the interaction between suppliers and healthcare professionals. At the heart of the ADIA Code of Practice is that the dental industry should not undertake promotional activities which may encourage a dental professional to do other than select patient treatment options wisely; choosing suitable treatment options only when it is considered necessary and use dental products safely and effectively. For updates:

Check Out The Latest Code News —

. ADIA Code of Practice News & Updates

The information on these pages is designed to foster an understanding of the ADIA Code of Practice that has, as its fundamental pillar, an understanding that the trust which exists between the dental industry and dental profession may be seen to be compromised by inappropriate promotion which is not in the best interests of patients or consumers, and which can add to the cost of healthcare. For further information on the code please review the sections below:

Background To Development Of The Code —

Learn how ADIA implemented a requirement of the Australian Government to introduce a new self-regulatory framework to govern interactions between the dental industry and dental professionals. [Read More]

Key Documents —

Download the ADIA Code of Practice - Edition 2 plus other documents associated with therapeutic goods advertising. [Read More]

Underpinning Principles —

The key to complying with the ADIA Code of Practice - Edition 2 is to understand its underpinning principles which can be reviewed here, along with supporting guidance. [Read More]

Past Determinations —

Review past determinations of the ADIA-CCC Code Complaints Committee which have considered complaints that an ADIA member business (or an exhibitor at a trade show) has breached the ADIA Code of Practice. [Read More]

Making A Complaint —

Read about the process of making a complaint, the information that needs to be provided and how it will be considered. [Read More]

Making A Complaint —

This section provides information for parties who believe a business has acted in violation of the ADIA Code of Practice as to how a formal complaint can be made. [Read More]

The ADIA Code of Practice has been approved by the membership and it aligns closely with those of the eight other industry associations in the therapeutic products sector. Each of these codes share a common set of high-level principles. These principles provide that the Australian therapeutic products industry promotes the concept of good health incorporating the quality use of therapeutic products based on genuine consumer health needs and supported by the ethical conduct of all parties.

Further Information —

To keep up to date with how the ADIA Code of Practice is working to strengthen the trust that exists between the dental industry, dental professionals, and consumers, subscribe to the Twitter feed @AusDental or follow us on Facebook at Alternatively, you can contact the Association via email at or by telephone on 1300 943 094.

This information is available for your use under a Creative Commons Attribution 3.0 Australia licence, with the exception of the ADIA logo, other images and where otherwise stated.

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